getting the talent you want means knowing what they want.

How will tomorrow's workforce describe you? Our global team of employer brand experts drive the immediate and long-term impact of your talent engagement strategies.

it starts with your brand

In a world where talent has no shortage of options, you need to build a differentiated employer brand. Your employer brand is the collection of human experiences with your organization. It turns transactions into connections, and connections into relationships. Today, your employer brand is not only the messaging you actively promote, it's what your employees, potential talent and contractors think and say about you. And in a world where talented people have no shortage of options and alternatives, your brand needs to create relevant differentiation in the race for top talent.

Attracting and Engaging Candidates

stand out.

To stand out as an employer, you must have a deep connection with the people you want to attract and authentic engagement with your own employees. You need insight into what is essential and inspiring to the talent you target, and to bring these qualities to life in your employer brand. 

employer brand - be visible.

be visible.

Even if you are new to market or expanding into new geographies, your brand must be built consciously to create visibility and have a strong pull effect to engage both active and passive talent in the local environment.

learn how to make your employer brand stand out.

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Employer Brand Strategies Developed for your Organization

get global expertise.

Our globally connected team of experts specialize in building and developing employer brand strategies that make an impact in your target markets. We work together with you to determine your brand perception and assets, and pinpoint the top factors needed to attract the right talent as a brand of choice.

employer brand - business impact

accelerate business impact.

The impact of building a strong employer brand is immediate and tremendous: faster hiring times, stronger employee engagement, increased retention and lower recruitment costs. These immediate gains will turn into longer-term measurable business impact through stronger employee engagement and increased productivity of your workforce.

ready to make an impact with your brand?

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Employer Brand Case Study | Learn how Societe Generale took a

success story.

Taking a ‘glocal’ employer brand approach improves access to specialist talent. Hear how Société Générale has built a ‘glocal’ approach to employer branding to make a personal connection with top talent.

watch the video

win talent share

In a competitive talent landscape, your brand must create relevant differentiation to stand out. You need to self-reflect and get honest answers to develop your brand from a talent perspective: How is your organization perceived today? What do your ideal candidates desire? What can you do, or do differently, to attract the ideal talent?

We can help you find these answers and translate this insight into your employer brand strategy.

research.

A strong employer brand strategy begins with a commitment to understanding the current company brand, the needs of the target talent audience and the gaps between today’s position and your desired future-state. We apply best-practice methodologies to discover and document these elements. Our approach encompasses an assessment of your current brand from an outside-in perspective, competitor research, success metrics and best practice benchmarks. 

strategy.

Our employer branding approach includes market research, employee value proposition (EVP) development, articulation of the candidate experience, internal roll out and hiring manager education, messaging, communications and social media outreach. By covering all elements of employer brand development and implementation, and working from solid, quantifiable information, we help you position your company as a highly desired employer of choice.

attraction.

Your talent attraction strategy puts your employer brand to work by promoting key messages across critical communication venues. We create and support detailed talent attraction plans, develop content and messaging, apply best practices in recruitment marketing and leverage digital services and technologies. 

technology.

The technology that supports an employer brand must have the flexibility to streamline complex processes across many different areas of outreach and interaction, while creating an efficient, superior candidate experience. This includes candidate tracking, recruitment marketing and analytics. Our Talent Velocity technology stack connects these recruiting components into a comprehensive, connected application and talent experience.

sourcing effectiveness.

Our candidate relationship management (CRM) function improves sourcing effectiveness, helping to track and manage the candidate experience from outreach to onboarding. Our outreach capabilities are streamlined to manage interaction with multiple sites and social media channels. An advanced analytics capability measures recruitment marketing and sourcing performance, candidate flow and associated costs. Other important components of our technology environment include connected capabilities for search engine optimization, mobile recruiting, video interviewing and candidate screening and selection. 

employer brand expertise.

Throughout all of the processes and phases to develop your employer brand, our specialists are present and working together with you to bring your strategy to life. Their experience across geographies and industries provides a fresh perspective and actionable insight into making you an employer of choice.

The candidate experience is an integral pillar of employer brand strategy, not only impacting an organization’s reputation as an employer, but also how it’s perceived as a provider of products and services. To get ahead of the competition for talent, organizations must consider candidate experience more than just another fad in talent acquisition. It’s where an employer brand and consumer brand come together to influence buying behavior.

Jennifer Klimas, director, employer brand
read Jennifer's blogs

our latest insights on employer branding

creating an unforgettable talent experience; it’s ...
creating an unforgettable talent experience; it’s ... 29 may 2018 Former Cisco HR leader, Jill Larsen shares how the company transformed its employer brand to deliver stronger candidate and employee experiences.
case study: Communisis enhances talent attraction ...
case study: Communisis enhances talent attraction ... 30 apr 2018 Learn how a strong employer value proposition is helping Communisis drive its employer branding strategy and enhancing talent acquisition in this new case study.
view all insights

translate your brand strategy into business impact today.

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our talent expertise

  • talent analytics.

    Build insight and foresight into your talent acquisition strategies to make better business decisions and communicate tangible results.

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  • recruiting strategies.

    Our experience and focus on quantifiable impact transform how organizations plan and execute talent strategies around the globe.

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  • technology.

    Technology, when coupled with human intelligence, becomes an accelerator towards the realization of your talent strategies.

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