your employer brand is core to your talent strategies
To stand out as an employer, you must have a deep connection with the people you aim to attract and authentic engagement with your own employees. You need insight into what is essential and inspiring to the people you desire as employees, and to outwardly demonstrate those qualities in your own brand. Even if you are new-to-market or expanding into new geographies, your brand must be built consciously to create visibility and have a strong pull effect to engage both active and passive talent in the local environment. A strong employer brand strategy begins with a commitment to understanding your current company brand, the needs of your target talent audience, and the gaps between your position today and your desired future state.