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A comprehensive LinkedIn study found that stronger employer brands could cut cost per hire by 26% and reduce turnover by 28%. But employer branding is much more than recruitment advertising, career sites and social media. It’s about the candidate and employee experience, and it’s about how you are perceived in the marketplace.
Employer brand is often misunderstood, but it’s powerful — and with an informed strategy you can shape a smarter employer brand to attract and keep critical talent. A smart strategy begins with knowledge. That’s why we created the Randstad Sourceright Employer Brand Learning Center. Explore our global research findings. Gain from expert insight. Learn from industry best practices. We’re pleased to provide the perspectives to help you move the conversation forward.