The brand and content strategist will be responsible for seamlessly executing integrated, best-in-class campaigns and content to a national audience on several channels. Develop compelling and engaging narratives to support brand campaigns and experiences. By relying heavily on data driven insight and trends, this strategist will be responsible for unifying our brand voice across all channels.This is a key cross-functional leadership role requiring collaboration with many internal teams across diverse markets as well as management of key external relationships with external partners including vendors and agencies. The ideal candidate requires a balance of creativity, entrepreneurship, strategy and analytical thinking. They think about the brand's consumer first and understand how to create experiences as well as content that people connect with on any platform. They have perfected the brand voice and always involve human and emotional storytelling which makes them the ultimate brand champion.duties and responsibilitiesLead the creation and planning of best-in-class campaigns that drive awareness, affinity and an emotional connection to the brand with our desired audiences.Define the content vision and strategy including a visual identity, tone and creative pillars for the Randstad brand; this vision will live across a number of channels including earned, owned and paid mediums.Develop ambitious, innovative campaign themes and messaging that support our objectives and regularly iterate and refine those messages based on results.Work with creative teams - internal partners and / or external agencies - to inspire new ideas, ensure strategic alignment, and provide a clear connection between those ideas and how they uniquely deliver on the business objectives.Develop data/insights-driven content strategies, creative content plans, and copy-centric campaigns across digital platforms, ensuring there is direct alignment with brand message and business direction.Understand how to target the right audience at the right time through marketing automation & email nurtures, content syndication, paid & organic search & social, sponsored media programs, digital advertising, and more.Ensure brand positioning is integrated and reflected across all customer touchpoints and sales channels.Build differentiated content that drives brand consideration and preference and generates demand.Own and optimize sales communications and enablement around marketing campaigns.Work closely with the Marketing team to amplify the impact of campaigns on owned, earned and paid media channels including creating audience insights to grow with new customers and reinforce engagement with existing.Manage creative partners to ensure strong working relationships and delivery of best-in-class creative output that drives brand awareness, relevance and growth with targeted audiences.Continuously evaluate and adjust strategies to meet changing market and competitive conditions.knowledge, skills, and abilitiesBachelor's Degree, preferably in marketing, journalism, communications.8-10 years' experience in a relevant integrated communications/marketing role.Experience in developing high-quality narratives around complex, data-driven topics through clear and compelling presentations, written overviews, and other formats.Commitment to smart and engaging storytelling, social listening, and creating meaningful experiences for a diverse audience.Strategic/creative thinker, detail-oriented and highly organized.Strong writing, interpersonal and communication skills.Data driven expert with an appetite for measurable performance.Highly effective communication and presentation skills.Excellent project and time management skills with ability to prioritize and manage conflicting demands.Experience leading, motivating and developing cross functional teams across multiple time zones to deliver seamless execution.Expert-level digital and marketing best practices that result in customer acquisition, engagement, retention and growth.Knowledge with campaign and analytics tools (one or more of Google Analytics, Google Display Network, Facebook Ads Manager, Hubspot...).Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.Embrace continuous improvement by proposing new and/or better ways of doing things.Follows through consistently on work commitments and stops at nothing to deliver exceptional results.Comfort and ability to manage ambiguity in a dynamic environment.Passionate about teaching and inspiring others. At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversityawards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.