Content Marketing Specialist (B2B)
Who are we as a company?
Randstad Sourceright; where technology innovation and our exceptional human touch make us the market leader in Global Recruitment Outsourcing.
We operate in 70 countries, across 360 RPO programmes and more than 800 managed services programmes. We have US$11.8billion spent under our management and employ more than 3,800 talent experts. We create value by combining our proven processes with high-output technology to create efficiency, scalability and flexibility — all with an eye on a company’s future business and talent needs. Randstad Sourceright is a truly global company and so are our clients.
The team you’ll be working with;
You will join our B2B Marketing team as an integral part of our growing Customer Acceleration Team department. Through an intelligence-led, technology-enabled approach, the objective of the Customer Acceleration Team (CAT) is to help define where Randstad needs to play and how to win to create a competitive advantage and drive enterprise customer growth and market share. Working in close partnership with sales, account management and Randstad operating companies, the CAT will create this competitive advantage through differentiated brand and customer value propositions, total talent model design, high performance and the quality of our own talent
The expectations of this job;
As a Content Marketing Specialist, you will develop, contribute and project manage thought leadership and content — ranging from social media content and email campaigns to articles, web copy, press releases, case studies and more — approaching the role with a “digital first” mindset. You will be responsible for ensuring content relevancy by channel and audience across our owned platforms, as well as working closely with other internal and external channel partners, such as PR firms and digital agencies.
Strong storytelling skills and an understanding of how to optimize voice, tone and message for different media and audiences will be critical for success in this role. You will work closely with business leaders and the B2B marketing team across the globe to bring concepts to life in the most innovative, client-centric and consumable ways for maximizing understanding, market value and adoption.
You are a talented content creator with a passion for writing and producing various types of downloadable content to expand our digital footprint, awareness, subscribers and leads. This role requires a high level of creativity, eagerness to learn, openness to feedback and direction, ability to prioritize and meet deadlines, and a drive to continuously analyze results for effectiveness and improvement.
What can you expect in return from Randstad Sourceright EMEA?
Being a global organisation, we offer you a career, not a job. We provide extensive learning and development programmes to help you reach your full potential. We offer internal career opportunities, international mobility and a fully flexible working environment. Our salaries are competitive, our share save scheme is unrivalled and our benefits are generous.
If you are excited by this opportunity and would like to hear more, then apply today!