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It’s time to build a smarter employer brand

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A comprehensive LinkedIn study found that stronger employer brands could cut cost per hire by 26% and reduce turnover by 28%. But employer branding is much more than recruitment advertising, career sites and social media. It’s about the candidate and employee experience, and it’s about how you are perceived in the marketplace.

Employer brand is often misunderstood, but it’s powerful — and with an informed strategy you can shape a smarter employer brand to attract and keep critical talent. A smart strategy begins with knowledge. That’s why we created the Randstad Sourceright Employer Brand Learning Center. Explore our global research findings. Gain from expert insight. Learn from industry best practices. We’re pleased to provide the perspectives to help you move the conversation forward.

latest employer brand insights

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21 aug 2017 The Economist: why your company needs an elevator ...

James Foley explains the importance of the “elevator pitch” and how companies can directly influence talent attraction and retention with a strong brand strategy.

19 jul 2017 Recruiting Trends: build the best brands by lookin...

Steven Brand shares principles for creating an authentic EVP to help guide the right candidates to the right opportunities at your organization.

14 jul 2017 are employers ready for everything they can potent...

Your organization, every employee and every potential candidate needs you to make the very most of the opportunities that are coming their way.

5 jul 2017 the young and the restless: attracting and develop...

The more important it is for an organization to have the robust DNA of a well understood brand to lean on when making complex, quick decisions around talent and change.

Randstad Award 2016 facts & figures

  • 22%
    the most attractive global sector is IT
  • 44%
    of respondents want flexible hours
  • 52%
    seek job security in a new employer
  • 43
    number of hours in the average work week

In our Employer Branding International Insights Report, find research data that provides actionable intelligence to drive your employer brand.

download the report

Need to learn more? Contact one of our employer branding experts for a brand consultation.

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