recruitment marketing : creative director and head of content in birmingham

randstad sourceright
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birmingham, west midlands
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randstad sourceright
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job description

Randstad Sourceright are a global leading RPO, known across the globe for its reputation and success in strategic talent acquisition, recruitment and talent management solutions.


We are growing our global talent marketing team with a focus on contributing to the employer branding and media & digital transformation of our own company and our market leading clients. Our team consists of experienced global marketers, employer branding SMEs, digital and recruitment marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures. We work within a very flexible work environment in which there are clear responsibilities on output but also a lot of room for creativity and innovative ideas. Our final goal is to hire more, hire faster, hire cost-effective.


We have ambition with a purpose so if you’re not just looking for a job, but a purposeful, progressive and satisfying career, join us! Let’s make work meaningful together.


We’re looking for a 

Creative Director and Head of Content 


your typical day includes

translating your knowledge into strategic employer branding messages, narrative, concepts and content that will inspire clients and the talent they need to attract. You will be managing the creation and the production of employer branding, recruitment marketing and advertising material for clients and RSR leading a team of content specialists, copy writers, graphic designers and a network of freelancers.


your focus will be 

  • Discussing creative and conceptual challenges directly from clients 
  • Working from a brief to generate ideas and story telling for our  clients and business against their employer branding and recruitment marketing needs 
  • Create creative platform architectures and end to end documentation including tone of voice and guidelines
  • Generate original copy/visual ideas that will grab the attention of the target audience e.g. EVP narratives and straplines, campaigns straplines, visual creativity, assets, graphic design, slogans, body copy, video scripts, narratives, storytelling, boilerplates, JD templates, newsletter content strategy and copy, etc.
  • Lead a team onshore and offshore and any freelancer providing them with guidelines, training, sign-off and supervision
  • Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering applications, retaining talent and building awareness together with the Employer Branding specialists


what you will need

  • Creative and digital marketing expertise in the Recruitment Marketing industry
  • Strong creative platforms and campaign creation 
  • Experience in writing and creating for end-to-end marketing projects by managing various stakeholders and project team contributors
  • Highly creative and imaginative skills
  • Ability to produce sophisticated visuals without any team support
  • Use of all major creative and production softwares
  • Strong production expertise 
  • Business acumen: always produce concepts and narratives relevant to that specific client or target audience within the budget in scope
  • Superb attention to detail 


it’s also nice to have

  • Advertising experience in the employer branding space
  • Ability to speak other European languages 


why we love what we do and we think you will, too:

  • we work with diverse and creative people from the best companies globally
  • we are not afraid to challenge the status quo – we have a central platform to share successes and fun moments, that allows us to bond, no matter where we are located
  • we value open communication and feedback and are proud to be an Open Company on Glassdoor, consistently outperforming our competitors
  • we offer a transparent career pathing framework, training opportunities and a recognition program to celebrate outperformance
  • we strive to be ahead of the pack and invest in new HR technology and knowledge
  • we work encourage flexible working and foster the growth of global to local virtual teams
  • we are recognized as an industry leader that invests in its people, solutions, innovation and capabilities to drive business and client success - this makes us a star performer on the Everest Group PEAK matrices
  • doing business globally is important to us so we foster global talent mobility, international secondments, and inter-cultural training and experiences


A job description can only tell you so much...hear from our people on what work means to us.


about Randstad Sourceright

Randstad Sourceright is a global talent leader, providing solutions and expertise that help companies execute on strategy, improve business agility and place them in a position for growth. Randstad Sourceright’s experience encompasses all facets of talent acquisition for permanent employees and the contingent and contractor workforce. Our solutions span recruitment process outsourcing (RPO), managed services programs (MSP) and integrated talent solutions. For more information, see